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The Laik Way

Be personal. Be local. Be better.

Empty homes in empty towns are no good to anybody, especially not the people who call these places home.

That’s why the Laik way is different.

The holiday let industry has a problem. We’ve all seen it on the news and across the world, and if you’re lucky enough to live in a beautiful place like the Lake District (as we do) then you’ll have seen it first-hand.

Mediocre decor, underwhelming guest experiences, half-baked marketing and restrictive booking terms have meant that many Lake District holiday lets stand empty for large parts of the year, resulting in quieter towns and various issues for the local community.

Businesses suffer, job opportunities dwindle, and some people simply can’t afford to live in the towns they call home.

At Laik, we’re working to change that pattern. The lettings industry is here to stay, but we believe it can be done better. We believe it can work for The Lakes and its community – fairer, more sustainable, and more beneficial for local people.

So, what is “The Laik Way”?

We set the bar high in everything we do, from guest experiences to the day-to-day running of our properties. But, for us, what makes our business better for The Lakes boils down to two things;

1. Occupancy

The latest occupancy rate for the Lake District letting market is 53%. Our current average is 83%.

We achieve this through quality design and renovation, flexible booking terms, and proper targeted marketing plans for every property we manage.

The Lakes doesn’t need more holiday lets, just better ones that stay full throughout the year. This brings more money and opportunity to the local area, and creates a healthier future for our towns and villages.


2. Locality

Because we’re locals ourselves, we’re able to ensure that our business benefits the Lake District economy. 

From the people we employ to the tradespeople we hire, from the pubs and guides we recommend to the locally-produced toiletries in our bathrooms, everything we need is here and we intend to use it.

The Laik Way isn’t rocket science, it’s just fairer way to operate a lettings business.

Our guest reviews and the results we achieve for our property owners prove that it’s also a better way.

Want to chat about what we do and how to work with us?

Laik local partners

The Lakes for All - Laik & the Brathay Trust

In spring 2023 we initiated a project with a much-loved charity, the Brathay Trust, to offer a luxury break in the Lake District to a local family who wouldn’t usually be able to afford it. Sadly, many families find even visiting The Lakes beyond their means, despite it being on their doorstep.

Brathay do incredible work with children, young people and families in need across the region, so they were perfectly placed to find a family who would really benefit from the experience.

The family will stay the weekend at one of our favourite Laik properties, Loughrigg Cottage near Lake Windermere, free of charge and with all transport, food and activities provided.

It gives us a lot of joy to be able to play a part in this, and we hope it’s something we’ll repeat for years to come.